Brand Building Services
coordinated digital assets to enhance your professional brand
Why Do I Need Brand Building Services?
The importance of brand building services cannot be overstated. Standing out in a crowded market requires digital real estate. Prospective clients and patients need to be able to find you online and on social media. The more properly positioned the assets you have online, the easier it is to generate a consistent flow of new business.
The first part of the digital landscape is for your brand to appear in the search results for the products and services you specialize in. The second, equally important part, is to establish your professional expertise and authority. The reality is that in a world where people are exposed to thousands of marketing messages each day, you only have seconds to establish yourself as the “go to” solution for a prospective client’s problem.
Our Brand Building Services position your professional brand as that “go to” expert authority.
Brand Building Services help establish and reinforce your expertise and authority by positioning your professional assets online. Establishing a network of coordinated digital real estate that, unlike social media, you own.
By leveraging these digital assets, you get to control the narrative and your own source of new client generation.
Before deciding whether to contact you or not, many prospective clients will Google “your name”, not just the name of your firm or organization, even when they’re referred by a family member or friend. That’s why it’s crucial to have a coordinated online professional branding presence.
Establishing your professionally branded online presence, requires flooding the search results for “your name” with branded, professional, high-profile digital assets that are all coordinated. So few of your competitors are doing this that you immediately standout, even in the most competitive markets.
This helps eliminate indecision among skeptical prospects.
For Professionals.
A brand building services highlight your professional accomplishments and provides some degree of personal insight. The idea is for a prospective client visiting one of your professionally branded sites to establish an immediate connection with “you”. These assets are designed to provide a prospective client with insight as to what working with “you” will look like.
For Practitioners.
A brand building services highlight your credentials, patient case studies and expertise. Your professional digital assets help establish a prospective patient’s trust in “you” which is reinforced by your practice’s digital assets. These assets are designed to provide a prospective patient with a glimpse of what their experience with you will look like.
Who Do Our Brand Building Services Cater To?
Docorporate’s Brand Building Services enable professionals (attorneys, advisors and consultants), practitioners (doctors, dentists and chiropractors) artists, musicians, filmmakers, youtubers, podcasters and influencers to showcase their services, solutions, work, accomplishments and credentials to the media, industry professionals, and potential collaborators.
Our Branding Building Services Options
A Magnetic Profile Site
All About You and Your Brand
A Magnetic Profile Site is a website strictly about “you”. It’s designed to work in conjunction with your company or organization’s site, not replace it.
The psychology behind the site’s design magnetically draws the visitor to you as they navigate down the page. The page is comprised of strategically placed elements designed to work with one another to establish your expertise and reinforce it.
The result . . . you’re prepositioned as “the authority” before you’ve even spoken to the prospective client or patient.
A Magnetic Media Site
Featured Press
An electronic press kit Magnetic Media Site is an essential tool for any high profile professional who wants to build their brand, expand their network, reinforce their authority and increase their exposure.
Our Electronic Press Kit Magnetic Media Sites are digital asset repositories. They include: press release articles, Slideshare presentations, press clippings, photos, videos, audio, podcast episodes, biographies, reviews, endorsements, links to social media profiles and websites.
Magnetic Social Media Covers
Differentiate Yourself On Social Media
The problem with a typical social profile is that it doesn’t stand out.
Just scroll through Facebook and Instagram. Look at the profiles. Most of them look the same. There’s very little distinction among businesses or brands in any given industry.
With Stand Out Social Covers…You Standout!
Our Magnetic Social Media Covers give your social profiles a much needed makeover. We position you, the face of the business, front and center. We create a cinematic experience that makes your profile stand out, not just from everyone else in your field, but from 99% of everyone else online.
Cinematic Social Media Posts
Eye-Catching Social Media & GBP Content
The problems with maintaining social media are:
1. People don’t know what to post. Do you post customer testimonials, pictures of staff or do you post special offers and discounts? Most business owners really don’t know.
2. Finding time to post. Posting content to all of your social media accounts can be very time consuming.
3. Not posting. There are so many businesses that link from their website to their Facebook, Instagram and Twitter accounts with little-to-no activity on them. That doesn’t make any sense.
Our Cinematic Social Posting service solves these problems.
We create engaging content that really pops. It helps differentiate you and helps you standout from everyone else. Now when your website visitors click the social icons, they see active social media accounts with a mix of educational, informative and inspirational content that doesn’t look like everyone else’s…it stands out.
Fanatical Fans Testimonials
Turning FB Reviews Into New Clients & Patients
The problem with reviews on Facebook:
1. They don’t stand out. Facebook places reviews in a separate tab that isn’t part of the feed. They don’t show up as posts.
2. You’re not leveraging them. You have an inventory of great comments about customer experiences with your business that are just sitting in your Facebook page, but they’re not generating any appointments or new customers.
Our Fanatical Fans service solves these problems.
We specialize it turning these Facebook reviews into website and social media testimonials that help convert your website visitors and social media followers into customers.
Brand Building Services - Optional Upgrades
Additional Elements To Further Enhance Your Professional Branding
Multi Channel Content Syndication
Our Standard Content Syndication Upgrade includes:
1. Keyword Optimized Article.
2. Slideshare Presentation.
3. Video.
4. Audio.
5. News Sites.
6. Blogs.
7. Social Syndication.
eMagPro Content Funnel
An eMagPro digital magazine funnel adds a lead capture mechanism to your brand building services.
We customize an eMagPro issue that solves one specific problem in a short, easy to follow, step-by-step format. This positions you as the “authority” the reader looks to as they go through each step. The eMagazine helps solve the reader’s problem while embedding a specific call-to-action (booking an appointment or selling a product for example).
A custom eMagPro digital magazine option is also available for additional price.
Our Brand Building Services In Action
Link To Your Magnetic Media Site...
Business Card
Adding your magnetic profile site URL to your business card is a powerful way to stand out when networking. You can further enhance your business card by…
Adding a QR Code
As part of our brand building services, we’ll provide you with a QR Code you can have printed on the back of your card. When scanned, your magnetic profile site will open to the mobile responsive version of your site.
Embedding an NFC Tag.
NFC tags are embedded into your business card and when the latest iphone and android phones are positioned near them, your site opens in the person’s browser.
