Introducing…
HOME SERVICES CUSTOMER MONETIZATION
METHOD
What Is The Home Services Customer Monetization Method?
The DoCorporate Home Services Customer Monetization Method . . .
helps improve your customer communication by having us do it for you, behind the scenes. This provides you with a method to generate more predictable repeat business and customers on demand.
Why This Helps You Become A More Valuable Corporation or LLC.
The Home Services Customer Monetization Method helps keep your business on the top of your customers’ minds through consistent email and SMS text communication with options to enrich your customer relationships through managed social posting and review requests.
This reduces your dependency upon advertising to generate business and creates predictable cash flow which makes your business more attractive for acquisition and financing.
How This Helps You Stand Out In A Competitive Marketplace
Competition for home services has never been greater. Consumers have more choices, at their fingertips, then ever before As a result, it’s becoming increasingly more difficult to build and maintain a customer base.
To stand out in the marketplace, you need to leverage your customer base.
How?
How Does The Home Services Customer Monetization Method Help?
Our home services customer monetization method provides an easy to implement, affordable way for even the smallest operations to leverage automation.
The Home Services Customer Monetization Method accomplishes 3 things:
Customer Attraction
We create and implement "push button irresistible offers" that attract homeowners on demand.
Customer Communication
We provide done-for-you, multiple touch point, behind-the-scenes communication that nurtures your customer relationships.
Customer Retention
We create and implement "push button irresistible offers" that entice your existing customers to order from you again and again.
Dormant Customer Reactivation
We create and implement "reactivation offers" that help reawaken dormant customer relationships.
Increase Referrals
Happy customers can easily be incentivized to tell their family, friends and peers about your business.
Increase & Improve Online Reviews
The Customer Monetization Method incorporates a review request process into the customer communication flow.
Increase Customer Long Term Value (LTV)
The Customer Monetization Method helps increase the average number of orders per customer, the number of people they refer and the average amount they spend.
Reduce Dependency Upon Paid Advertising
Getting more repeat business reduces your dependency on advertising to acquire new customers. Studies show it costs 6x more to acquire a new customer.
Add or Expand eCommerce
The Customer Monetization Method makes it very easy to add eCommerce to your business or expand your online store and your existing customer base will convert much better than cold traffic.
1. Attracting New Customers
Offer Display
To attract new customers you’ll need to get “push button irresistible offers” in front of them. These are no brainer offers that get your ideal customers to take immediate action.
HOME SERVICES CUSTOMER MONETIZATION METHOD
ONLINE OFFERS
- On Your Website
- On Your Google Business Profile
- On Facebook
- On Instagram
- In Your Email Correspondence
HOME SERVICES CUSTOMER MONETIZATION METHOD
OFFLINE OFFERS
- In Your Service Vehicles
- Included With Your Paperwork
- Included Within Your Brochures
- In Print Ads
- In Mailings
Opt In
Your offers require the prospective customer to enter their name, email and phone number to get the offer. They have to opt in. Doing so delivers your offer to them and enables you to communicate with them in the future and make offers to bring orders into your business.
2. Customer Communication - Nurturing The Relationship
Now that you have your customer’s information, you have the most important part…a way to reach them.
Now you need to reach out.
That’s where our home services customer monetization method comes in. The behind-the-scenes communication nurtures your customer relationships.
This provides a channel, you control, to deliver offers and incentives to them, throughout each week and each month.
It creates opportunities to bring orders into your business again.
Because our home services customer monetization method communication utilizes “intelligent automation”, we’re able to segment these customers by applying “tags” based upon their actions.
3. Customer Retention
Bringing Back Customers More Frequently
If your customer base isn’t a reliable source of monthly profit and cashflow, you’re working harder than you should be. Repeat customers spend up to 300% more than one-time customers (according to RjMetrics) and are nearly 5 times more likely to buy from you. We nurture your long-term customers relationships through our email and sms multi-touch communication method.
Increasing Service Frequency
Including special offers and weekly specials is great, but having a method that automatically gets them out can be a complete game-changer. Your Home Services Customer Monetization Method helps increase the frequency of customer service calls.
Get Customers To Spend More When They Call
The Home Services Customer Monetization Method segments customers based upon their responsiveness and purchase history. This provides the intelligence necessary to present them with items tailored to their wants, needs and preferences. We gather this intelligence, analyze it and report it to you transparently, inside your dashboard. Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to spending more with you.
You can’t do this with one-time customers, which is why their Customer Long Term Value (LTV) is so low.
4. Reactivating Dormant Customers
You’ve already won over your customers, you just need to reconnect with them and “remind them to come back”. We implement a proven email and SMS campaign that reawakens your dormant customer relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them.
5. Increasing Referrals
Do you have a customer referral system?
Most businesses don’t.
Referrals are not the same as reviews. Asking customers to leave an online review is different from getting them to refer business. Both are very important, but you need to have a system for each (which, as a Home Services Customer Monetization Method customer, you will).
Happy customers can easily be incentivized to tell their family, friends and peers about your business. Some will do so without any encouragement, but that’s not something you can count on.
Frequent communication with the customers on your SMS and email list should include suggestions and incentives for them to refer business and introduce people in their circles to you.
You can offer free appetizers or entree’s and create “special customer” only offers. These are also great incentives for existing customers to refer people in their circles.
6. Increasing and Improving Your Online Reviews
The recency and frequency of online reviews plays an important role in local business organic ranking. Google places a lot of weight on reviews when deciding which businesses to place at the top of organic and Google Business Profile rankings.
People look at and trust online reviews almost as much as personal recommendations.
People have been conditioned to look at online reviews as part of their decision making process, particularly for local brick and mortar businesses. Businesses with higher star ratings get far more calls and direction requests than businesses with lower star ratings. They get more customers as result.
The Home Services Customer Monetization Method incorporates a review request process into the the customer communication flow.
Requesting reviews on a regular basis has become an important marketing component. The Home Services Customer Monetization Method includes these requests as part of your managed customer communication and as a result we can track the effectiveness of these efforts and impact upon your star rating.
Typically home service contractors ask the homeowner to leave a review within minutes of paying for the service.
7. Increasing Customer Long Term Value (LTV)
The Home ServicesCustomer Monetization Method helps increase the average number of service calls per customer, the number of people they refer and the average amount they spend. The greater your net margin, the more valuable your business becomes.
8. Reducing Dependency Upon Paid Advertising
Advertising is becoming increasingly more expensive. Relying on it to acquire a new customer makes it difficult to increase your net margin. According to American Express, it’s 6 to 7 times more expensive to acquire a new customer than it is to keep an existing one.
The Home Services Customer Monetization Method helps offset these costs by increasing the contribution each customer makes to your business by coming ordering frequently, referring others and by spending more when they order.
9. Adding or Expanding eCommerce
Many businesses have been forced to move online since Covid-19.
The challenge for many business owners is not only managing this new channel, but communicating with customers.
Ongoing communication requires automation. Without it, it’s very difficult to manage an eCommerce component of your business.
Launching a new service or targeting a new demographic, online or offline, is much easier to do when you have a database of customers you’re communicating with. You get to introduce your items to them directly. This provides an opportunity to test the waters and reduce your risks.
(If you don’t yet sell online, don’t worry the Home Services Customer Monetization Method makes it very easy to add eCommerce to your business).
HOME SERVICES CUSTOMER MONETIZATION METHOD EXPLAINED
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
Leverage Intelligent Automation
Because we’re able to utilize automation, we can deliver the home services customer monetization method quickly, affordably and without a long-term commitment.
The DoCorporate Home Services Customer Monetization Method combines technology with personalization. Through our cloud-based platform, we’re able to nurture your customer relationships on autopilot.
This doesn’t mean set it and forget it. Instead, we leverage “Intelligent Automation”. The intelligence comes from real human interaction. We look at what’s happening. How are your customers responding? What offers do they like? Which one’s do they ignore?
Intelligent Automation provides insight that you can’t get without a system that keep track of what you’re doing, what’s working and what isn’t.
The Docorporate Home Services Customer Monetization Method allows you to see what’s working best for your business without spending thousands of dollars in traditional, outdated marketing tactics and advertising.
Frequent, timely communication with your customers produces “revenue-on-demand”, when combined with offers and incentives you know they’ll respond to (because they’ve responded to similar offers in the past).
With the . . .
HOME SERVICES CUSTOMER MONETIZATION METHOD
- Gone are the days of blindly throwing money at ads that never work.
- Gone are the sleepless nights wondering what tomorrow's gonna look like.
Predictable, higher margin revenue awaits…
You focus on the front-facing, in-person customer experience and our method takes care of all the rest, behind the scenes.
What's Happening Behind The Scenes?
Our team works along side yours, remotely each month. The online reporting and analytics provide you with transparent insight as to what’s going on 24/7.
Here’s what you’ll find with the home services customer monetization method working for you behind the scenes:
- Creating and Managing Your Irresistible Offers
- Growing and Maintaining Your Email Customer List
- Creating and Maintaining Customer Email Follow Up
- Growing and Maintaining Your SMS Text Customer List
- Creating and Maintaining Customer SMS Follow Up
- Requesting and Managing Reviews
High-Margin Multi-Factor Revenue From Loyal Customers
A happy customer is not only more likely to become a “loyal” customer, they’re more likely to return multiple times each month or even each week.
They’ll refer people to your business through word-of-mouth.
Many will rave about you online for others to see.
They typically spend more when they order and will be more open to specials and recommendations that may be more profitable for you.
You don’t have to advertise to get them.
Your other customers . . .
Require advertising to get them back. And that’s much more expensive.
When you start building your customer relationships, you get to generate business much more cost effectively.
It’s not that simple!
Nurturing your customers isn’t easy. It’s time consuming. It’s a lot of work.
It requires a communication system that provides your customers with offers, incentives and answers to their questions, across all the channels of communication they may use (sms, email, social media or in person).
You need the Home Services Customer Monetization Method because it provides support and insight into your customer communication so that you can determine the effectiveness of what’s working and what’s not, in real time, with minimal disruption to your day-to-day operation.
Use the same method framework in your business that we use in our’s . . .
HOME SERVICES CUSTOMER MONETIZATION METHOD
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
- Report to you 24/7 online
- Communicate intelligently with your customers
- Create and tracking the effectiveness of your offers
- Tell you where to allocate resources (what's working)
- Tell you what to eliminate (what's not working)
- Spread the word about your business offline
- Market your reviews and reputation online
How Does It Work?
The CORE Customer Monetization Method
The CORE Customer Monetization Method includes:
Irresistible Offer
The key to attracting new customers is to offer them something that’s hard for them to say “no” to… something “irresistible”.
The offer should be easy to redeem and be available to them immediately.
Providing multiple access options (SMS text, QR code and website link) makes participation easy.
SMS Text Phrase
The Customer Monetization Method includes an SMS text enabled phone number and custom SMS Text keyphrase that your customers can use to receive your irresistible offer.
Most typically, texting the keyphrase returns a link to the opt in page where they’ll be required to enter their name, mobile number and email.
Opt In Page
Your Customer Monetization Method includes an opt in page that we customize and host for you. This opt in page is the gate through which the interested person must pass to receive your “irresistible offer”. The page is optimized for desktop and mobile.
The opt in page is designed to be consistent with the flyer and your company branding. Optionally, you can request or require name, email and mobile number on the form submission
Coupon Delivery
Immediate Validation Option
Upon submitting the opt in form, the customer is sent an email and/or SMS text with simple instructions on how to redeem the coupon.
They’ll click the link provided and that link will do one of two things: (1) validate them with a date and time stamp for the cashier to see or (2) send them to a page that shows the offer (with or without a countdown timer).
Offer To Call Redemption
Call In With Code Option
This option prompts the customer to call you and includes an incentive CODE they provide when they call. Your staff will recognize this code and apply the coupon to their order.
Including a “countdown timer” adds urgency and provides additional psychological incentive to act immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the customer to take immediate action.
Offer To Booking Redemption
Online Appointment Booking Option
This option prompts the customer to Schedule An Appointment Online and includes an incentive CODE they include in the description section of the appointment scheduling process. Your cashier will apply the coupon to their reservation.
Including a “countdown timer” adds urgency and provides additional psychological incentive to book their appointment immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the customer to schedule immediately.
Short Term Follow Up
Follow up continues for you, automatically. Our short-term follow up includes a mix of 3 to 6 emails and SMS text messages over a ten to fourteen day period.
These messages include new special offers, review requests and short personalized messages.
The follow up message content includes community information, tips, humor, suggestions and cash surge generating “irresistible offers. Once a recipient takes an action, they’re removed from the remainder of short-term follow up automatically.
Long Term Follow Up
Long term follow up communication is designed to keep your business in front of your customers.
It includes community information, tips, humor, suggestions and cash surge generating “irresistible offers.
Customers On Demand
The most valuable aspect of The Home Services Monetization Method is that it enables you to generate “Customers On Demand”.
How?
Let’s say you’re having a slow week or slow day?
All you need to do is send us a text and within minutes we can send your offer to hundreds of your existing customers.
Can you do that right now?
Powerful. Fast. Cashflow.
Dormant Customer Reactivation
You’ve already won over your customers, you just need to reconnect with them and “remind them to come back”.
We implement a proven email and SMS campaign that reawakens your dormant customer relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them.
Existing Customer Campaigns
Our Home Services Customer Monetization Method focuses on presenting “irresistible offers” to your new and existing customers and following up with them to get them to keep ordering.
There’s also a base of customers that aren’t routinely ordering.
Upgrading to the “plus” method enables you to reach these customers. These customers are ones you wouldn’t consider “dormant”. For whatever reason, they just haven’t ordered in a while.
We’ll help change that.
Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to ordering.
Plus Method Upgrade
Online Review Requests
Obtaining a consistent flow of new reviews is very important. Consumers make decisions about contacting a business based upon recent reviews, not older ones. Reviews older than 3 months aren’t seen as relevant.
The Customer Monetization Method includes “Review Requests” as part of the initial and ongoing communication.
We also include a Review Management Platform that’s connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Review Response
Let us do the heavy-lifting for you and ensure that all of your Google My Business (Google Business Profile (GBP)) reviews are responded to within minutes via integrated the GBP message feature. Our expertly crafted, auto-responses minimize the impact of negative comments and ensure that happy customers tell their friends.
If you prefer, we’ll assign your own professionally-trained, US-based responder with prior experience responding in your industry. After studying your brand’s unique voice, your responder will begin crafting the best google review responses to each and every review. (This is an optional upgrade.)
Online Review Marketing & Management
Each review provides your business with free feedback and an opportunity to improve. But sifting through each review can be a time-consuming process. Instead, keep tabs on your progress with daily, weekly, or monthly reports. You customize which reports you’d like to receive and we will deliver them to your inbox at your preferred time.
The Review Management Platform is connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Plus Social Method Upgrade
Plus Social Media Content
Upgrading to the Home Services Customer Monetization Plus Social Method brings your social media accounts to life by transforming your online presence from ordinary to extraordinary.
Posts are custom branded (with your company logo) and optimized for Facebook, Instagram, Google Business Profile (GMB), Twitter and LinkedIn.
Posts include images, graphics, quotes, tips and irresistible offers linked to your opt in page.
Plus Social Media Posting
Our social media posting helps turn browsers into customers by transforming your social accounts from digital ghost towns into educational, informational destinations that provide insight and updates to visitors interested in your business.
Our web-based platform consolidates all of your social accounts into a single interface that we use to post to each of your connected profiles 2x daily.
As Seen On…
What Others Have To Say
Frequently Asked Questions
Click one of the links below . . .
The Customer Monetization Method is built upon a templated automation method that’s tailored to each business. The customization process includes:
- – offer Creation
- – Opt in Pages
- – Offer Delivery
- – Ongoing Customer Communication
The Customer Monetization Method includes:
- – Customized Offers
- – Customized Opt In Page (hosting included)
- – Customized Thank You Page (hosting included)
- – Email follow up
- – SMS follow up
The Customer Monetization Method has the service levels: LITE, CORE and PREMIUM. Each is available on a month-to-month no contract, cancel at any time basis. See the Pricing Table and service description page for pricing and details.
The Customer Monetization Method is a month-to-month service, there’s no contract, cancel at any time.
To cancel send an email to support@docorporate.com 24 hrs prior to your monthly renewal date.
The Customer Monetization Method comes with a Risk Free 30 Day “I’m Happy or I Pay Nothing” Money Back Guarantee.
No. There’s no Free Trial, but we offer a Risk Free 30 Day “I’m Happy or I pay Nothing” Money Back Guarantee.
Your customized method will be available to you within 2 business days of your profile completion (that provides us with your preferred contact information, branding and offer).
Yes, we strongly suggest you do. We’ll be happy to provide social posts for you to promote your offers on all of your social profiles.
To reach us with any questions about the Customer Monetization Method or any of our other services, you can call 866.723.2522 or reach us by email at support@docorporate.com
How Do I Get Started?
click the “Get Started” button to view the details of each plan
Customer Monetization
PLUS
(Regular Price $797)
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Done-For-You Sales Surge
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Everyting In CORE Plan Plus:
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Review Management
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Review Marketing
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Automated Review Response
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Online Review Requests
"I'm Happy or I Pay Nothing" Money Back Guarantee
Customer Monetization
CORE
(Regular Price $697)
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Done-For-You Rapid Growth
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Web-based Platform
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Branded Website Lead Capture
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Optimized For Desktop
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Optimized For Mobile
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DFY Email List Building
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DFY SMS List Building
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DFY Communcation
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DFY Multi Offer Creation
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DFY Offer Implmentation
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Real Time Reporting & Analytics
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New Customer Campaigns
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Revivification Campaigns
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Existing Customer Campaigns
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Resell Campaigns
"I'm Happy or I Pay Nothing" Money Back Guarantee
Customer Monetization
PLUS SOCIAL
(Regular Price $997)
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DFY Growth & Social Presence
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Everything In The PLUS Plan Plus:
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PLUS DFY Social Posting To Your:
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Google Business Profile
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Facebook Page
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Instagram
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Twitter
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Linkedin
"I'm Happy or I Pay Nothing" Money Back Guarantee
ALL OF OUR PLANS INCLUDE
A RISK FREE 30 DAY “I’M HAPPY OR I PAY NOTHING” MONEY BACK GUARANTEE