The Problem Most Chiropractors are Facing in 2023.
The biggest problem in any Chiropractic clinic always comes down to one simple thing…
“How do I generate more patients without overspending to get those patients through the door?”
In short, how do we market to new patients and get a good return on investment with our marketing?
In 2023, Chiropractors have to deal with a host of issues that are making it more and more difficult to get new patients through the door without overspending.
Today, we’ll be covering the following:
Part 1:
The 4 reasons it’s gotten harder for Chiropractors to get new patients in 2023.
Part 2:
The 2 core things your practice has to do in order to be attractive to new potential patients.
Part 3:
The 5 Step Process we use to attract new Chiropractic patients with simple Mini Billboards.
Part 4:
How to implement this strategy in your business starting this week.
Part 1:
The 4 reasons it's gotten harder for Chiropractors to get new patients in 2023.
Like it or not, it’s more difficult to get patients now than it used to be. There are a lot reasons for that, but we can organize all of those reasons into the following 4 categories.
The 4 Reasons it’s gotten harder to get new patients in the last 5 years.
1. Increased Local Competition
You’ve probably noticed it happening in your local area over the last few years. There has been a huge increase in the number of direct competitors opening up shop all over the country and this can easily amount to there being less patients to go around for every Chiropractor in the area.
The general public often doesn’t understand the difference between you and your competitors at a glance so, with this increased presence of competition, it’s important that we do things to help our business stand out (more on that in the next section).
2.Decreased Visibility in your Local Marketplace
Too many times, we see businesses get comfortable with their place in the market and they just stop marketing their business to new customers. While this can work for a short period of time for more established businesses, that eventually leads to all kinds of problems as existing patients will move on.
It’s incredibly important that we have a marketing plan to constantly expose new potential patients to our business so that we don’t fall victim to “Existing Customer Creep”.
3.Lack of focus on Patient Education
One of the biggest business killers is failing to educate your marketplace. Whether it’s done in person or online, it’s important to always give away a certain level of your expertise for free in order to exhibit that you’re an expert in your field.
This is one of the easiest and most effective ways to distance yourself from the competition in your local market and to brand yourself as the only choice for your potential patient needs.
4.Not Utilizing the Internet as a Primary Marketing Medium
The cheapest and most effective way to reach your patients is through the internet. Whether that be your website or via your social media channels, these are the best places to reach your potential user base and educate those folks about why your business is the only choice when they need services like yours.
With all of those things working against us, how do we combat them and become more attractive to the potential patients in our local markets?
Part 2:
The 2 core things your practice has to do in order to be attractive to new potential patients.
There are two core things that every business out there has to do right now in order to be more successful and to attract more people to their front door.
The 2 Core Things Chiropractors Must Do To Attract More New Patients Right Now:
#1: Increase your Business’ Visibility
One of the most important things that we can do right now is to make sure that our business is a part of the “conversation” in places where our potential patients are already hanging out. We have to seek out the places where those folks already exist normally and make our business a part of that (more on how we do that in the next section).#2: Educate all of those “New Eyeballs”
Once we are in front of all of those new people, we need to make sure that we have educational content in front of them that will exhibit our expertise and help them wrap their heads around the true nature of the problem that they are trying to solve.
When we educate our market we deliver “results in advance” to them. This causes them to bond with our business before they ever step foot through our front door. This creates a desire to work with you over your competition.
That all sounds good in theory, but how do we actually increase our visibility and then educate all of those “new eyeballs” on the value behind what we do everyday in our business?
Part 3:
The 5 Step Process We Use To Attract New Chiropractic Patients With Simple Mini Billboards.
To be successful we have to make sure that we are getting in front of our audience more easily and more often. We also have to make sure that we’re doing it in a way that isn’t going to cost us an arm and a leg. We’ve had a ton of success doing that by following the formula that we explain below.
The 5 Step Process That We Use To Attract Chiropractic Patients Using Simple “Mini Billboards” In Popular Local Restaurants.
Step 1:
We create a simple eBook giveaway that appeals to our ideal patients.
This is the actual eBook we give away when someone signs up on our lead capture page (see Step 2). This eBook (pdf) walks through some exercises that can help with potential headaches.
This is the “bribe” that we give away in exchange for the lead’s info on the optin page.
Now let me show you the optin page we use to actually collect the leads.
Step 2:
We create a simple landing page to attract our ideal new patient leads
This is the landing page we use to collect leads for the eBook giveaway we created in Step 1. It’s only going to appeal to people that have problems with tension headaches. We’ll be using this to make sure we collect new interested leads every single week.
Now that you’ve seen the landing page, how do we get this page in front of our idea prospects?
Step 3:
We create a physical "Mini Billboard" that will advertise our eBook giveaway to our ideal patients.
This is the physical advertisement for our eBook giveaway. When someone scans the code or goes to the url below the code, they’re taken to the landing page we created in Step 2.
The next step is to make sure will place this “Mini Billboard” in a high traffic area where our ideal patients are already hanging out.
Step 4:
We place our physical "Mini Billboard" in high traffic local restaurants where our ideal customers hang out.
We’re going to make a deal with one or more local restaurants and pay them a small monthly fee to place our “Mini Billboards” in unused space in their location.
Restaurant owners are always looking for ways to generate more money and “dead space” is something they are always trying to avoid. This is space in their location that doesn’t have room for tables or anything the staff is using. We want to place our “Mini Billboards” there.
This is an easy way to get your message in front of people and, when done professionally, it actually adds to the aesthetic of the local restaurant.
Now…How does this “Mini Billboard” and eBook giveaway actually lead to new patients in our Chiropractic Practice?
Step 5:
We build an automation so that every new lead alerts our front desk staff so they can call and potentially set up a new appointment for the lead that is having trouble with tension headaches (or any condition you treat).
In the example (see image above), the bottom box that says “Alert” is set up to send a text msg to our front desk.
That text message includes the person’s information. This tells our front desk staff, “Hey, this person saw the Mini Billboard in the restaurant, scanned the QR Code and put their information in to get the eBook.”
This automation makes sure that this person gets what they asked for (our eBook) and that our front desk can follow up with them using a special scripted call.
This is how we’re booking 3-5 new appointments a week in our Chiropractic Offices that run this campaign locally.
Why is this strategy so effective?
It’s simple.
We’re getting something that our ideal audience needs in front of them in a place they’re already hanging out.
They see the “Mini Billboard’ and sign up.
That tells us they need our services (because they wouldn’t optin if they didn’t have trouble with tension headaches).
From there, it’s as simple as making sure we follow up on every new lead that comes in on the same day.
Part 4:
How to implement this strategy in your business starting this week.
The key to making big changes to your practice’s new patient flow to take action fast.
You can implement all of the above information yourself, send it to the marketing agency that your business works with, or you can reach out to our team at Docorporate and we can talk with you about implementing it in your business now. You can reach me by clicking the “contact me” button below or you can sign up for this service now by clicking here.
I’m also always here to answer any questions that you might have about this article (for free of course). You can email me using my contact information below.
I hope you enjoyed the tutorial. Send me your success stories after you put it into use! I can’t wait to hear about your results.
Eric Herman
Founder & CEOI've been online since 1998 and founded DoCorporate as our primary “Do” brand in 2010. We specialize in helping business owners navigate the emerging digital and mobile landscape. Over the years we’ve helped our customer base manage their ever-changing online presence, online reviews, website design, hosting, search engine optimization and Google Business Profiles.
