Why Do I Need Content Creation Blog Posts?
To Reach Buyers At Different Stages Of The Buyer Journey.
Our content creation blog posts provide a means for your business to engage with customers at different points in their buyer journey and keep them interested and engaged over time.
Stage 1: Awareness. The first stage of the buyer journey is awareness. At this stage the buyer first becomes aware of a problem or need they have and begin searching for potential solutions. Content creation blog posts position your products and services as a potential solution by matching the content to your ideal buyer search queries.
Stage 2: Consideration. At this stage, the buyer has identified several potential solutions and is evaluating each one to determine which one would be the best for them. Content creation blog posts for this stage of the buyer journey provide case studies, testimonials and product reviews to help the buyer see themselves in your solution.
Stage 3: Decision. This third stage is the point at which the buyer has made a decision and is ready to make a purchase. The content creation blog posts they see in this stage lead the buyer directly to your order page or sales page. They’re effectively sales content for your order page.
Stage 4: Post-Purchase Evaluation: The last stage is reached after the purchase is complete. The buyer is now experiencing and evaluating the product or service and determining if it meets their expectations. They’re consciously evaluating their level of satisfaction with their purchase decision. Content creation blog posts for this stage include: tips, suggestions, how to’s and FAQ’s.
Who’s Digital Content Creation and Marketing Best Suited For?
Our content creation blog posts are designed for professionals, practitioners, home service contractors and small business owners looking to grow their business.
Our Content Creation Blog Posts Include:
1. Unique Keyword Optimized Content
Our content creation blog posts are written with a specific keyword in mind. These posts target buyers for specific products and services.
Search Engine Optimized. Each blog post focuses on a single product or service and a specific group of buyers. The content and images are optimized for search engines.
Compelling Call To Action. The content intimately connects with the reader, resonating with them and leading them to take decisive action.
2. A Keyword Optimized Featured Image
We incorporate a featured image to draw the reader into the blog post. The image is keyword optimized as a contributing factor to the blog post’s on-page optimization.
3. Intermixed Supporting Images
When appropriate, we incorporate images and graphics to support and break up the written content.
Adding images and graphics makes a post easier to read.
4. Call To Action and Reference Links
We strategically place reference links and call to action links within the contents of the blog post.
Each post includes a specific call to action that the reader is encouraged to take.
5. DFY Posting To Your WordPress Blog
By providing access to your WordPress blog, our team can add blog posts to your blog and schedule them for release. This ensures that fresh content is being published consistently.
If you prefer to post yourself or use another blogging platform, we’re happy to deliver the blogs in the format the works best for you.
