What Is Multi Channel Content Syndication?
Multi Channel Content Syndication is an affordable way for brick and mortar local businesses, practitioners, professionals and home service contractors to compete with regional or national competitors. By placing your product and service specific content on the largest new sites, blogs, social media sites, video sites, slide presentation platforms and podcasts simultaneously, your business gets national coverage with a geographically local focus.
Our approach is to combine geographically specific with product specific, keyword optimized, unique content that’s based upon the specific phrases your most targeted buyers are using in their search queries. We then distribute this content across multiple platforms, mediums and channels to reach them.
The Goal of multi channel content syndication…
Is to position specific products and services in front of these ideal buyers where they’re searching, in the format they prefer (written, video, graphical or audio).
The result is…
that your products and services are placed in front of a much larger, but more specific target audience and engages them on the platform they prefer.
Let’s use a dentist as an example. Rather than targeting a broad search term like “Dentist Miami”, it’s much better to position content that targets the search term “teeth whitening for women in Miami”. When applying this approach to the dozens of services a typical dentist offers and locations the office pulls patients from, you get an idea of just how powerful our Content Marketing Topic Matrix is. Learn more about our CMTM in the next section.
How do we achieve this?
Our proprietary, multi channel content syndication process begins by identifying specific products or services and the specific buyers for them. Once these are defined, we buildout a detailed Content Marketing Topic Matrix (CMTM) that’s unique to your product or services.
From this we write a unique, keyword optimized news article on single topic that’s pulled from your Content Marketing Topic Matrix. The resulting news article becomes the foundation for the multi channel content syndication that follows.
This product or service specific content is delivered through our multi channel content syndication network to the people searching for it, regardless of the platform they’re on.
Until recently this wasn’t possible for small businesses. The cost of creating and syndicating content across multiple channels and in multiple formats was resource intensive and cost prohibitive.
Today, there’s unprecedented opportunity for professionals, practitioners, home service contractors and small business owners to affordably reach their most desirable customers, clients and patients across multiple channels, immediately and simultaneously.
Why Do I Need Multi Channel Content Syndication?
To Reach Buyers At Different Stages Of The Buyer Journey.
By distributing product or service specific content across different channels, your business can engage with customers at different points in their buyer journey, keeping them interested and engaged over time.