Why Do I Need an eNewsletter?
It serves as a subtle reminder to your patients, clients and customers that you still exist and contact you.
Our team creates a monthly eNewsletter that goes out to your existing customers, clients and patients.It subtly reminds them that you still exist and that it’s time to schedule a check up, replenish a product or reactivate a service.
The list of people you send these emails to are already your customers or clientele. They’re already fans of what you’re doing in your business.
Who’s The eNewsletter Service For Small Business For?
The eNewsletter Service For Small Business is best suited for professionals, practitioners and small business service provides who realize the long-term value of their customer, patient or client base.
Our eNewsletter Service For Small Business Includes:
1. Opt In Form
Our eNewsletter Service For Small Business includes an opt in page that we customize and host for you. This opt in page is the gate through which the interested patients, customers and clients pass to receive your “irresistible offer”. The page is optimized for desktop and mobile.
The opt in page is designed to be consistent with your company branding. The information you request or require name (email and mobile number) on the form submission is used to communicate with them and places them on your eNewsletter list.
2. Thank You Page
After entering their information on the form, your customer redirected to an “Exclusive Offer” that’s placed on the thank you page.
This is the one page that virtually 100% of all visitors will see after they opt in. This page needs to make a limited time offer that the customer won’t see elsewhere. It’s an additional “gift” from you, just for opting in.
The page also explains how they’ll receive email correspondence from you via your monthly eNewsletter.
3. eNewsletter Content
The reason the email newsletters draw people back into the business is because they serve as a sneaky excuse to remind folks that you still exist and that they love your business.
The Secret Sauce of eNewsletters is
1. The readers must actually be interested in the content.
2. The content must be relevant to the season or month of the year.
3. Each topic must position you as the expert in your field, without positioning yourself as boring and not worth reading.
The trick to writing great eNewsletters that your customers/leads will open and take action on is to make sure that what you’re putting inside of the email is something that your audience actually wants to read.
4. Call To Action and Reference Links
We strategically place reference links and call to action links within the contents of the eNewsletter.
Most often, we place links inside paragraphs that create an irresistible urge for the reader to learn more or schedule an appointment because the content leading up to the link strongly encouraged them to do so.
Other times, as illustrated, we place “read more” or “buy now” buttons beneath images or paragraphs of text. Buttons are a more direct call-to-action.
5. Email Delivery and Tracking
Our eNewsletter service for small business includes the ability to view performance metrics for each newsletter as well as providing historical analytics which can be used to measure effectiveness over time.
