What Are Standout Social Covers?
The average person in America is exposed to more than 5,000 marketing messages per day (according to Hootsuite), nearly 10 times the number back in the 1970’s. This makes getting your name and brand in front of your target customers, clients and patients much more difficult. Actually standing out so has never been more important to small business success. Standout Social Covers create instant authority for you and your brand, while differentiating you from everyone else.
Why are your social profiles so important?
The vast majority of prospective customers look at a business’ online presence before contacting them. Social profiles provide insight into a business that can’t be obtained from a website or online directory. Social profiles are designed to engage people, websites aren’t. Standout social covers are the “bait” that draws your audience it.
The problems with typical social profiles are:
1. They don’t stand out. Just scroll through Facebook and Instagram. Look at the profiles. Most of them look the same. There’s very little distinction among businesses or brands in any given industry.
2. Their social profiles are digital ghost towns. Most businesses miss the point. They don’t see the value of social platforms and because of this they neglect their profile, missing an opportunity to inform, educate and connect with current and future customers.
3. They lack a strategy. The majority of the business that do post content don’t have a strategy and as a result their social profiles miss the mark. Instead of providing informative, educational and actionable content that engages with their audience, they turn people away.
Stand Out Social Covers solves these problems
Our standout social covers give your social profiles a much needed makeover. We position you, the face of the business, front and center. We create a cinematic experience that makes your profile stand out, not just from everyone else in your field, but from 99% of everyone else online.
And the content that gets posted to your refreshed social profiles will, not only provide value to your audience, it will engage them and lead them into taking action which generates leads and new customers for your business.
The result . . .
You’re prepositioned as “the expert authority” before you’ve even spoken to the perspective client or patient.
Isn’t that the essence of personal branding?
Why Do I Need A Standout Social Cover?
The problem with most social profiles is that they’re not designed to generate customers. They’re essentially an online extension of a business’ website. They miss the mark.
The money is in looking different and more professional than everyone else online.
We all make judgements about businesses, people and brands. And we make these judgments much faster then ever before.
Standout social covers impact people’s judgment about you. They provide immediate perceived authority that out-positions your business from all your competition.
Our standout social covers stop people in their tracks. They get people to take notice.
You get immediate authority positioning when people come to your profile page.
Attracting people to your social media page through engagement. When you post or comment on other pages or in groups you participate in, you’ll be doing so with a refreshed standout social covers profile. So, when people in groups you’re a member of see your posts, you’ll stand out from everyone else posting. Members will be intrigued enough by your profile image that many will visit your social media page to check you out and connect with you. This transforms your social commenting and social sharing into an effective lead generation system.
Stand out social covers incorporate very specific, strategically placed elements that psychologically deepen the connection between the visitor and you. A typical social media page doesn’t do that.
Who Are Standout Social Covers For?
There used to be a time, not too long ago, when people wanted to do business with brand name institutions, legal, corporate and otherwise. That’s no longer the case. People want to do business with other people. They want to know the people behind the brands.
What better way to compliment your company or business brand than with a high profile Facebook page and Instagram profile that position you immediately, at first sight, as the expert authority in your field?
Standout Social Covers are custom built for medical professionals, attorneys, business owners and organizational leaders who want to be perceived as the go-to expert authority and turn their social media pages into top-of-funnel lead generating, client machines.
