Customized eMagazine
Your Customized eMagazine Solves 1 Specific Problem
Each eMagazine is designed to solve one specific client or patient problem, leaving them better off than before they read it.
eMagPro’s customized eMagazine helps position your business or practice so that it maximizes the patient’s or client’s lifetime value (LTV).
We all know that it’s much more expensive to acquire a new client or patient than it is to sell more to the one’s we already have. According to American Express, it’s actually 6 to 7 times more expensive.
Selling more to existing patients and clients isn’t as easy as it sounds, is it?
The eMagPro’s customized eMagazine is designed to do this on autopilot.
Your customized eMagazine solves one specific problem your customer or patient has.
Here’s how:
1. You fix that one specific problem in short, 1 per page “steps”.
2. Your product or service is positioned as the “hero” that solves this problem as you’re walking the person through the “steps”.
3. You direct them to taking a specific action (booking an appointment or ordering a product for example).
4. You make sure it looks great so your audience actually reads it.
Key Points
Key Point 1:
The key to your custom created eMagazine is that it solves only one problem, and does it so well and so simply that the reader comes back to for help solving their other problems.
Key Point 2:
Be okay not solving every problem the reader has, they’ll come back to you for that and that’s the whole point. If you solved every problem they have in eMagazines, there’d be no reason for them to come back to you.
How Does This Help You Generate More Revenue?
You place the eMagazine behind an opt-in barrier.
Why? You want someone truly “in pain” to jump through a few hurdles to get what’s inside.
Won’t this limit the prospects since not everyone will go through the hurdles? Yes! That’s exactly the point. You want the prospects who go through the hurdles. They’re the ones who really need your help.
The key to revenue with this system is your personal touch.
You offer these people an incentive as a reward for going through the hurdles, but your personal touch is what wins them over.
Customizing Your eMagazine . . .
