Introducing…
SALON CLIENT MONETIZATION
METHOD
What Is The Salon Client Monetization Method?
The DoCorporate Salon Client Monetization Method . . .
helps improve your client communication by having us do it for you, behind the scenes. This provides you with a method to generate more predictable repeat business and clients on demand.
Why This Helps You Become A More Valuable Corporation or LLC
The Salon Client Monetization Method helps keep your business on the top of your clients’ minds through consistent email and SMS text communication with options to enrich your client relationships through managed social posting and review requests.
This reduces your dependency upon advertising to generate business and creates predictable cash flow which makes your business more attractive for acquisition and financing.
How This Helps You Stand Out In A Competitive Marketplace
Competition for consumer attention has never been greater. They have more choices, at their fingertips, than ever before. As a result, it’s becoming increasingly more difficult to build and maintain a loyal client base.
How do you thwart the competition?
How Does The Salon Client Monetization Method Help?
Our salon client monetization method provides an easy to implement, affordable way for even the smallest salon to leverage automation.
The Salon Client Monetization Method accomplishes 9 things:
Client Attraction
We create and implement "push button irresistible offers" that attract salon clients on demand.
Client Communication
We provide done-for-you, multiple touch point, behind-the-scenes communication that nurtures your client relationships.
Client Retention
We create and implement "push button irresistible offers" that entice your existing clients to book appointments and purchase from you again and again.
Dormant Client Reactivation
We create and implement "reactivation offers" that help reawaken dormant client relationships.
Increase Referrals
Happy clients can easily be incentivized to tell their family, friends and peers about your products, services and about your business.
Increase & Improve Online Reviews
The Client Monetization Method incorporates a review request process into the the client communication flow.
Increase Client Long Term Value (LTV)
The Client Monetization Method helps increase the average number of visits per client, the number of people they refer and the average amount they spend.
Reduce Dependency Upon Paid Advertising
Getting more repeat business reduces your dependency on advertising to acquire new clients. Studies show it costs 6x more to acquire a new client.
Add or Expand eCommerce
The Client Monetization Method makes it very easy to add eCommerce to your business or expand your online store and your existing client base will convert much better than cold traffic
1. Attracting New Clients
Offer Display
To attract new clients you’ll need to get “push button irresistible offers” in front of them. These are no brainer offers that get your ideal clients to take immediate action.
SALON CLIENT MONTIZATION METHOD
ONLINE OFFERS
- On Your Website
- On Your Google Business Profile
- On Facebook
- On Instagram
- In Your Email Correspondence
SALON CLIENT MONTIZATION METHOD
OFFLINE OFFERS
- In Your Location
- Included With Your Products and Paperwork
- In Your Treatment Rooms and Front Desk
- In Print Ads
- In Mailings
Opt In
Your offers require the prospective client to enter their name, email and phone number to get the offer. They have to opt in. Doing so delivers your offer to them and enables you to communicate with them in the future and make offers to bring them into your business.
2. Client Communication - Nurturing The Relationship
Now that you have your client’s information, you have the most important part…a way to reach them.
Now you need to reach out.
That’s where our salon client monetization method comes in. The behind-the-scenes communication nurtures your client relationships.
This provides a channel, you control, to deliver offers and incentives to them, throughout each week and each month.
It creates opportunities to bring them into your salon again.
Because the our salon client monetization method communication utilizes “intelligent automation”, we’re able to segment these clients by applying “tags” based upon their actions.
3. Client Retention
Bringing Back Clients More Frequently
If your client base isn’t a reliable source of monthly profit and cashflow, you’re working harder than you should be. Repeat clients spend up to 300% more than one-time clients (according to RjMetrics) and are nearly 5 times more likely to buy from you. We nurture your long-term client relationships through our email and sms multi-touch communication method.
Increasing Appointment Booking Frequency
Including special offers and weekly specials is great, but having a method that automatically gets them out can be a complete game-changer. Your salon client monetization method helps increases the frequency of client appointments.
Generating More Appointments
Because communication with your clients is systematized, you’ll be generating more appointments through the effectiveness of the salon client monetization method.
Get Clients To Spend More When They Come Back
The Salon Client Monetization Method segments clients based upon their responsiveness and purchase history. This provides the intelligence necessary to present them with product and service offerings tailored to their wants, needs and preferences. We gather this intelligence, analyze it and report it to you transparently, inside your dashboard. Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to spending more with you.
You can’t do this with one-time clients, which is why their Client Long Term Value (LTV) is so low.
4. Reactivating Dormant Clients
You’ve already won over your clients, you just need to reconnect with them and “remind them to come back”. We implement a proven email and SMS campaign that reawakens your dormant client relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them.
5. Increasing Referrals
Do you have a client referral system?
Most businesses don’t.
Referrals are not the same as reviews. Asking clients to leave an online review is different from getting them to refer business. Both are very important, but you need to have a system for each (which, as a Salon Client Monetization Method customer, you will).
Happy clients can easily be incentivized to tell their family, friends and peers about your products, services and about your business. Some will do so without any encouragement, but that’s not something you can count on.
Frequent communication with the clients on your SMS and email list should include suggestions and incentives for them to refer business and introduce people in their circles to you.
You can offer free consultations and special invitations to services created for “special clients” only. Free introductory services are also great incentives for existing clients to refer people in their circles.
6. Increasing and Improving Your Online Reviews
The recency and frequency of online reviews plays an important role in local business organic ranking. Google places a lot of weight on reviews when deciding which businesses to place at the top of organic and Google Business Profile rankings.
People look at and trust online reviews almost as much as personal recommendations.
People have been conditioned to look at online reviews as part of their decision making process, particularly for local brick and mortar businesses. Businesses with higher star ratings get far more calls and direction requests than businesses with lower star ratings. They get more clients as result.
The Salon Client Monetization Method incorporates a review request process into the the client communication flow.
Requesting reviews on a regular basis has become an important marketing component. The Salon Client Monetization Method includes these requests as part of your managed client communication and as a result we can track the effectiveness of these efforts and impact upon your star rating.
7. Increasing Client Long Term Value (LTV)
The Salon Client Monetization Method helps increase the average number of visits per client, the number of people they refer and the average amount they spend. The greater your net margin, the more valuable your business becomes.
8. Reducing Dependency Upon Paid Advertising
Advertising is becoming increasingly more expensive. Relying on it to acquire a new client makes it difficult to increase your net margin. According to American Express, it’s 6 to 7 times more expensive to acquire a new client than it is to keep an existing one.
The Salon Client Monetization Method helps offset these costs by increasing the contribution each client makes to your business by coming in more frequently, referring others and by spending more when they come in.
9. Adding or Expanding eCommerce
Many businesses have been forced to move online since Covid-19.
The challenge for many business owners is not only managing this new channel, but communicating with clients and prospects.
Ongoing communication requires automation. Without it, it’s very difficult to manage an eCommerce component of your business.
Launching a new service or targeting a new demographic, online or offline, is much easier to do when you have a database of clients you’re communicating with. You get to introduce your products and services to them directly. This provides an opportunity to test the waters and reduce your risks.
(If you don’t yet sell online, don’t worry the Salon Client Monetization Method makes it very easy to add eCommerce to your business).
SALON CLIENT MONTIZATION METHODEXPLAINED
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
Leveraging Intelligent Automation
Because we’re able to utilize automation, we can deliver the salon client monetization method quickly, affordably and without a long-term commitment.
The DoCorporate Salon Client Monetization Method combines technology with personalization. Through our cloud-based platform, we’re able to nurture your client relationships on virtual autopilot.
We leverage “Intelligent Automation”. The intelligence comes from real human interaction. We look at what’s happening. How are your clients responding? Which offers lead to appointments? Which one’s get ignored?
The Docorporate Salon Client Monetization Method allows you to see what’s working best for your business without spending thousands of dollars in traditional, outdated marketing tactics and advertising.
Frequent, timely communication with your clients produces “revenue-on-demand”, when combined with offers and incentives you know they’ll respond to (because they’ve responded to similar offers in the past).
With the . . .
SALON CLIENT MONETIZATION METHOD
- Gone are the days of blindly throwing money at ads that never work.
- Gone are the sleepless nights wondering what tomorrow's gonna look like.
Predictable, higher margin revenue awaits…
You focus on the in-person client experience and our method takes care of all the rest, behind the scenes.
What's Happening Behind The Scenes?
Our team works along side yours, remotely each month. The online reporting and analytics provide you with transparent insight as to what’s going on 24/7.
Here’s what you’ll find with the salon client monetization method working for you behind the scenes:
- Creating and Managing Your Irresistible Offers
- Growing and Maintaining Your Email Client List
- Creating and Maintaining Client Email Follow Up
- Growing and Maintaining Your SMS Text Client List
- Creating and Maintaining Client SMS Follow Up
- Requesting and Managing Reviews
High-Margin Multi-Factor Revenue From Loyal Clients
A happy client is not only more likely to become a “loyal” client, they’re more likely to return multiple times each month or even each week.
They’ll refer people through word-of-mouth.
Many will rave about you online and on social media for others to see.
They’ll typically spend more and will be more open to specials and recommendations that may be more profitable for you.
You don’t have to advertise to get them.
Your other clients . . .
Require advertising to get them back. And that’s much more expensive.
When you start building your client relationships, you get to generate business much more cost effectively.
It’s not that simple!
Nurturing your clients isn’t easy. It’s time consuming. It’s a lot of work.
It requires a communication system that provides your clients with offers, incentives and answers to their questions, across all the channels of communication they may use (sms, email, social media or in person).
You need the Salon Client Monetization Method because it provides support and insight into your client communication so that you can determine the effectiveness of what’s working and what’s not, in real time, with minimal disruption to your day-to-day operation.
Use the same method framework in your business that we use in our’s . . .
SALON CLIENT MONETIZATION METHOD
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
- Report to you 24/7 online
- Communicate intelligently with your clients
- Create and tracking the effectiveness of your offers
- Tell you where to allocate resources (what's working)
- Tell you what to eliminate (what's not working)
- Spread the word about your business offline
- Market your reviews and reputation online
How Does It Work?
The CORE Client Monetization Method
The CORE Client Monetization Method includes:
Irresistible Offer
The key to attracting new clients is to offer them something that’s hard for them to say “no” to… something “irresistible”.
The offer should be easy to redeem and be available to them immediately.
Providing multiple access options (SMS text, QR code and website link) makes participation easy.
SMS Text Phrase
The Salon Client Monetization Method includes an SMS text enabled phone number and custom SMS Text key phrase that your clients can use to receive your irresistible offer.
Most typically, texting the key phrase returns a link to the opt in page where they’ll be required to enter their name, mobile number and email.
Opt In Page
Your Salon Client Monetization Method includes an opt in page that we customize and host for you. This opt in page is the gate through which the interested person must pass to receive your “irresistible offer”. The page is optimized for desktop and mobile.
The opt in page is designed to be consistent with the flyer and your company branding. Optionally, you can request or require name, email and mobile number on the form submission
Coupon Delivery
Immediate Validation Option
Upon submitting the opt in form, the client is sent an email and/or SMS text with simple instructions on how to redeem the coupon.
They’ll click the link provided and that link will do one of three things: (1) validate them with a date and time stamp for the front desk cashier to see, (2) send them to a page that shows the offer (with or without a countdown timer) or 3) send them to an online calendar appointment booking page.
Offer Redemption Validation
Approved
If you select the “offer redemption validation” option, the client will receive an email and/or text message that includes a link.
Clicking the link triggers a date and time stamp message that they’ll show to the cashier.
To validate the message, the cashier simply needs to recognize the date and approximate time stamped in the message the client shows on their phone:
“Attention message”:
CLIENT IS APPROVED FOR
10% OFF ANY SALON SERVICE
VALID TIME STAMP
2/2/2022 – 1:20PM
What happens if the client tries to use the coupon again? (see the declined section below).
Offer Redemption Validation
Declined
If the client clicks the validation link again, in an attempt to reuse the coupon, the system generates a “declined” notification
This informs both the client and the cashier that the coupon has already been redeemed.
Offer To Call Redemption Option
Immediate Non-Validation
This option prompts the client to call you and includes an incentive CODE they provide to the reception desk when they call. Your receptionist will recognize this code and apply the coupon to their reservation.
Including a “countdown timer” adds urgency and provides additional psychological incentive to act immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the client to take immediate action.
Offer To Booking Redemption
Online Appointment Booking Option
This option prompts the client to Schedule An Appointment Online and includes an incentive CODE they include in the description section of the appointment scheduling process. Your cashier will apply the coupon to their reservation.
Including a “countdown timer” adds urgency and provides additional psychological incentive to book their appointment immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the client to schedule immediately.
Short Term Follow Up
Follow up continues for you, automatically. Our short-term follow up includes a mix of 3 to 6 emails and SMS text messages over a ten to fourteen day period.
These messages include new special offers, review requests and short personalized messages.
The follow up message content includes community information, tips, humor, suggestions and cash surge generating “irresistible offers. Once a recipient takes an action, they’re removed from the remainder of short-term follow up automatically.
Long Term Follow Up
Long term follow up communication is designed to keep your business in front of your clients.
It includes community information, tips, humor, suggestions and cash surge generating “irresistible offers.
Clients On Demand
The most valuable aspect of The Salon Client Monetization Method is that it enables you to generate “Clients On Demand”.
How?
Let’s say you’re having a slow week or slow day?
All you need to do is send us a text and within minutes we can send your offer to hundreds of your existing clients.
Can you do that right now?
Powerful. Fast. Cashflow.
Dormant Client Reactivation
You’ve already won over your clients, you just need to reconnect with them and “remind them to come back”.
We implement a proven email and SMS campaign that reawakens your dormant client relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them
Existing Client Campaigns
Our Salon Client Monetization Method focuses on presenting “irresistible offers” to your new and existing clients when they’re at your location, then following up with them to get them to keep coming back.
There’s also a base of clients that aren’t routinely at your place of business.
Upgrading to the “plus” method enables you to reach these clients. These clients are ones you wouldn’t consider “dormant”. For whatever reason, they just haven’t been in to see you in a while.
We’ll help change that.
Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to purchasing and booking appointments.
Plus Method Upgrade
Online Review Requests
Obtaining a consistent flow of new reviews is very important.
Consumers make decisions about contacting a business based upon recent reviews, not older ones. Reviews older than 3 months aren’t seen as relevant.
The Salon Client Monetization Method includes “Review Requests” as part of the initial and ongoing communication.
We also include a Review Management Platform that’s connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Review Response
Let us do the heavy-lifting for you and ensure that all of your Google My Business (Google Business Profile (GBP)) reviews are responded to within minutes via integrated the GBP message feature. Our expertly crafted, auto-responses minimize the impact of negative comments and ensure that happy clients tell their friends.
If you prefer, we’ll assign your own professionally-trained, US-based responder with prior experience responding in your industry. After studying your brand’s unique voice, your responder will begin crafting the best google review responses to each and every review. (This is an optional upgrade.)
Online Review Marketing & Management
Each review provides your business with free feedback and an opportunity to improve. But sifting through each review can be a time-consuming process. Instead, keep tabs on your progress with daily, weekly, or monthly reports. You customize which reports you’d like to receive and we will deliver them to your inbox at your preferred time.
The Review Management Platform is connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Plus Social Method Upgrade
Plus Social Media Content
Upgrading to the Salon Client Monetization Plus Social Method brings your social media accounts to life by transforming your online presence from ordinary to extraordinary.
Posts are custom branded (with your company logo) and optimized for Facebook, Instagram, Google Business Profile (GMB), Twitter and LinkedIn.
Posts include images, graphics, quotes, tips and irresistible offers linked to your opt in page.
Plus Social Media Posting
Our social media posting helps turn browsers into clients by transforming your social accounts from digital ghost towns into educational, informational destinations that provide insight and updates to visitors interested in your business.
Our web-based platform consolidates all of your social accounts into a single interface that we use to post to each of your connected profiles 2x daily.
As Seen On…
What Others Have To Say
Frequently Asked Questions
Click one of the links below . . .
The Salon Client Monetization Method is built upon a templated automation method that’s tailored to each business. The customization process includes:
- – offer Creation
- – Opt in Pages
- – Offer Delivery
- – Ongoing Client Communication
The Salon Client Monetization Method includes:
- – Customized Offers
- – Customized Opt In Page (hosting included)
- – Customized Thank You Page (hosting included)
- – Email follow up
- – SMS follow up
The Salon Client Monetization Method has the service levels: LITE, CORE and PREMIUM. Each is available on a month-to-month no contract, cancel at any time basis. See the Pricing Table and service description page for pricing and details.
The Salon Client Monetization Method is a month-to-month service, there’s no contract, cancel at any time.
To cancel send an email to support@docorporate.com 24 hrs prior to your monthly renewal date.
The Salon Client Monetization Method comes with a Risk Free 30 Day “I’m Happy or I Pay Nothing” Money Back Guarantee.
No. There’s no Free Trial, but we offer a Risk Free 30 Day “I’m Happy or I pay Nothing” Money Back Guarantee.
Your customized method will be available to you within 2 business days of your profile completion (that provides us with your preferred contact information, branding and offer).
Yes, we strongly suggest you do. We’ll be happy to provide social posts for you to share on all of your social profiles.
To reach us with any questions about the Salon Client Monetization Method or any of our other services, you can call 866.723.2522 or reach us by email at support@docorporate.com
How Do I Get Started?
click the “Get Started” button to view the details of each plan
Customer Monetization
PLUS
(Regular Price $797)
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Done-For-You Sales Surge
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Everyting In CORE Plan Plus:
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Review Management
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Review Marketing
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Automated Review Response
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Online Review Requests
"I'm Happy or I Pay Nothing" Money Back Guarantee
Customer Monetization
CORE
(Regular Price $697)
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Done-For-You Rapid Growth
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Web-based Platform
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Branded Website Lead Capture
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Optimized For Desktop
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Optimized For Mobile
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DFY Email List Building
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DFY SMS List Building
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DFY Communcation
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DFY Multi Offer Creation
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DFY Offer Implmentation
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Real Time Reporting & Analytics
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New Customer Campaigns
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Revivification Campaigns
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Existing Customer Campaigns
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Resell Campaigns
"I'm Happy or I Pay Nothing" Money Back Guarantee
Customer Monetization
PLUS SOCIAL
(Regular Price $997)
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DFY Growth & Social Presence
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Everything In The PLUS Plan Plus:
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PLUS DFY Social Posting To Your:
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Google Business Profile
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Facebook Page
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Instagram
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Twitter
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Linkedin
"I'm Happy or I Pay Nothing" Money Back Guarantee
ALL OF OUR PLANS INCLUDE
A RISK FREE 30 DAY “I’M HAPPY OR I PAY NOTHING” MONEY BACK GUARANTEE